“The art must be compelling and have more than just a static appeal. It must hold your attention and make you feel something."

Check out this interview with Raymond Choy head of Toy Design Company Toy2R and creator of the QEE characters. If you are a toy or grafitti lover, check out the rest of this interview for more info. Here's a sneak peak of what's in the article...

Format: How do you choose artists that you feature/collaborate with? Is there a certain quality that you look for?
Raymond Choy: We work with artists of all ranges and styles, so yes, it can be difficult to choose a handful of artists for a particular project - but fortunately we have some many projects planned that we can accommodate several at a time.

A few years ago we released series 5 of our very successful Artists QEE Series Collection - a collection featuring 10 or 12 artists in one assortment. We are pleased to announce we are returning to that series with new art from some of the best and talented artists available.

Collaborating with artists is one of the best experiences because it allows for both us to become very thoughtful and creative. Artists have very different qualities and while I can work with one artist on a project, the next day I can be totally inspired by a completely different project. The art must be compelling and have more than just a static appeal. It must hold your attention and make you feel something. It is a lot like going to an art gallery and admiring certain works. They can move you and make you feel a particular way. If an artist can make that happen - you really want to work with them.
(courtesy of Format Magazine)